Children are big business. If you can create something that children around the world will love you can guarantee that they will pester their parents into getting it for them. Now some people go down the road of creating individual products that kids like and enjoy using, but where the real money is, is in merchandising. To take advantage of this you need a load of normal products but with incredibly popular children's character emblazoned on the side. As long as this character is on something, from pencils to wallpaper, there will be a demand for it because kids love the character and not necessarily the product.
So how do you come up with a great children's character? Let's look at some of the most popular ones of all time and see what they offer.
Spider-man
Spider-man is a super hero who was just a normal guy who was bitten by a radioactive spider that gave him super spider-like powers. He can climb walls with his fingertips, sense danger and heal himself. Boys especially love him, along with most other superheroes as they are tough and exciting.
Bart Simpson
Bart is a member of the Simpsons family who have been on our televisions for a long time. He is not particularly who parents would like their kids to see as a role model, but he does normally learn from his mistakes and the show as a whole promotes good family values.
Harry Potter
Harry is a globally recognisable character who is loved thanks to the stories in J K Rowling's children's books. Children love Harry Potter because he is a child like them, he goes on exciting adventures and is generally honest and nice.
Bugs Bunny
Bugs Bunny is one of the most enduring characters on our televisions. He was originally created as a character in a series of short films used to introduce feature films and newsreels in the cinema. Children love him because he is clever and funny and has easy to repeat catchphrases. Plus he is a bunny rabbit.
Winnie the Pooh
Winnie the Pooh is a bear who lives in the woods and loves honey. He spends most of his time walking around with his friends and getting into adventures with his human friend Christopher Robin. Younger children love Winnie the Pooh because he makes for a very cuddly bear and also because this characters books for children are simple and wholesome. There are a wide variety of Winnie the Pooh children's books that play host to a wide selection of hundred acre wood characters.
If you can get any of the traits of these characters into a character of your own, you will be on to winner.
Sam Qam is a merchandising expert. He has sold many books for children and finds that children's books are often the most inspiring due to the limitless imagination of children.
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